We look at the benefits of having a selection of food ready to go versus some of the headaches of a menu with too much choice.
It is definitely a welcome development from the days of mayo drenched chicken in non-distinguishable flavours with only iceberg lettuce and a bit of white onion as a salad garnish and it has led many operators to believe it is the best way to get customers through the door: but is it without flaws?
We were recently installing a TurboChef Sota into a high end sandwich shop that was replacing it’s panini presses to speed up of service for the customers by taking the panini cook time from 3 minutes to 1 minute. The shop had a great display, like the one described above, and this is where the first problems were setting in.
More than anything, slow food service will result in customers not coming for a second visit. WIth workers lunch breaks getting even shorter, quick service is essential. The good news is that there are some solutions.
There are other tools to be used – there are many companies such as Orderswift or Boppl offering apps that have great pre-order and collect features. Combining these elements can have a huge impact on growing sales and need to be taken advantage of!